Your pipeline is a feeling. Your forecast is the last optimistic call.
Deals live in inboxes and memory. Follow-ups happen when someone remembers. You find out a deal died weeks after it stopped moving — because nothing was watching it.
What it costs you
Deals do not die of no. They die of silence.
Every relationship without an owner, a stage and a next action is quietly expiring. You cannot see which ones, because there is nothing to look at — no stages, no ageing, no flags.
The reflex is to hire another salesperson. But a new hire inherits the same missing infrastructure and adds one more inbox to it. It is not a people problem.
What we build
Revenue infrastructure that tells you the truth on a Tuesday
We design the pipeline first — stages, owners, next actions — then build the CRM around how your revenue actually moves, wired into Johan OS, the AI operating system we install and run inside your business. Forecasts come from stage data, not sentiment. Setters work a framework, not a mood. You own all of it.
- Revenue pipeline design and CRM build
- Sales architecture and playbook development
- GTM engine construction — SA, UK and US deployment
- Setter performance frameworks and coaching infrastructure
- Forecast modelling and pipeline health dashboards
Non-profit · mental health · South Africa
The situation
Nearly a decade of earned trust — and none of it visible. Corporate relationships lived in the founder's head.
Enquiries arrived down four different routes and were handled by hand, one at a time. Reporting meant someone built a deck the night before the board met.
What was built
Seven revenue pipelines, from an empty CRM — every relationship in a tracked stage with an owner and a next-action date, dormant relationships loaded into a reactivation pipeline on day one.
Automated intake and routing. A weekly pipeline digest every Friday morning. Board dashboards the founder opens on his phone.
The result
Leadership has real-time visibility for the first time. Nothing idles unnoticed.
And an approved $10,000-a-month advertising grant that had sat unspent since the day it was granted — six ad groups, 60 keywords, a 36-term negative list, 14 ads and conversion tracking — was built in a day.
One day (advertising-grant campaign build)
What this line covers
Revenue Reporting & Forecasting Dashboards
Your revenue numbers live in separate tools and agree nowhere. Live pipeline, forecasting and risk reporting — built, run and owned by you.
Open
Pipeline SLAs & Handoff Design
Your deals close and then stall between sales, delivery and finance. Enforced handoffs, stage deadlines and escalation — built, run and owned by you.
Open
Lifecycle Stages, Fields & Data Hygiene
Your CRM holds data nobody trusts, so nobody uses it. Stage definitions, a lean field model and automated hygiene — built, run and owned by you.
Open
Pipeline Hygiene System
Your pipeline reports deals that stopped moving months ago. Stage gates, stale-deal handling and enforced next actions — built, run and owned by you.
Open
Lead Routing & Follow-up Automation
Enquiries reach you across every channel and some never get a reply. Capture, routing, scoring and enforced follow-up — built, run and owned by you.
Open
CRM & Pipeline Architecture
Your CRM was configured around the software, not around how you sell. Pipeline design, stage structure and the build — built, run and owned by you.
Open
Outbound + Inbound RevOps
Your inbound and outbound run on different rules and cannot be compared. Shared stages, unified intake and attribution — built, run and owned by you.
Open
GrowthOps Experiment Tracking
You test pricing, offers and channels but cannot prove what worked. Tagging, event capture and comparison reporting — built, run and owned by you.
Open
Open your CRM and count the deals with a next-action date. That number is the problem.
Built. Run. Owned.