100/100/100/100 Lighthouse mobile, two days.

You have photographed every job you have ever done. Thousands of images, sitting in folders on a drive, doing nothing. Meanwhile the website shows six pictures and a phone number, and every enquiry starts with a stranger asking whether you have done work like theirs before — a question the archive answers completely and the website answers not at all.

The whole archive, processed rather than curated: over a thousand source images deduplicated, and 995 of them built programmatically into the site's own manifest — alt text and captions generated from data instead of typed by hand, which is what makes an archive that size correct rather than merely large. A lean processing mode for gallery images kept the whole set at 99MB instead of an estimated 1.7GB. Hero plates and before-and-after pairs stayed hand-picked and visually checked.

Two days. 100/100/100/100 on Lighthouse mobile — performance, accessibility, best practices and SEO, zero failures, on both the home page and the work page. A prospect can now see the answer to “have you done this before” without asking.